Effective Date: August 6, 2026 • Last Updated: August 6, 2026
NIF-LEGAL-003 | Version 1.0
New Image Fitness respects your privacy and is committed to protecting the personal information entrusted to us. This Privacy Policy explains how New Image Fitness (“New Image Fitness,” “we,” “us,” or “our”) may collect, use, process, protect, retain, and disclose information when you use the New Image Fitness mobile application (“App”), website, coaching services, fitness programs, memberships, subscriptions, communications, and related services (“Services”). By accessing or using our Services, you acknowledge this Privacy Policy.
The information we collect depends upon the Services you use, the features available through the App, and the information you voluntarily provide. We may collect the following categories of information.
This may include:
Full name;
Email address;
Mobile telephone number;
Date of birth;
Account username or login information;
Emergency contact information;
Mailing address when necessary;
Membership information; and
Other information reasonably necessary to establish, maintain, and service your account.
Because New Image Fitness provides fitness, wellness, lifestyle, and coaching services, you may voluntarily provide information including:
Fitness goals;
Exercise history;
Training experience;
Current activity level;
Weight;
Body measurements;
Body-composition information;
Progress information;
Health and exercise readiness information;
Injuries or physical limitations;
Medical considerations voluntarily disclosed to us;
Medications voluntarily disclosed to us;
Nutrition habits;
Hydration habits;
Sleep and recovery information;
Lifestyle information;
Stress and wellness information;
Assessment responses;
Body Readiness Assessment™ information;
Body Readiness Score™ information;
Progress photographs or videos;
Coaching information; and
Other information you voluntarily provide for coaching, assessment, programming, or progress-tracking purposes.
New Image Fitness recognizes that fitness, wellness, body-composition, progress, and health-related information may be particularly personal. We are committed to handling such information responsibly and using it for legitimate purposes associated with providing our Services.
New Image Fitness respects the privacy of your mobile information. New Image Fitness does not sell, rent, or share your mobile telephone number or mobile information with third parties or affiliates for their own marketing or promotional purposes.
Mobile information provided to New Image Fitness may be used for legitimate purposes associated with providing and administering New Image Fitness Services, communicating with you as permitted, maintaining account security, providing customer support, processing requests, and fulfilling Services you request.
Mobile information may be processed by service providers when reasonably necessary to provide technical, communications, security, or operational services on behalf of New Image Fitness. Such processing does not authorize those service providers to use your mobile information for their own independent marketing or promotional purposes.
If New Image Fitness offers SMS or text-message communications, participation will be subject to the consent and communication options presented to you. SMS opt-in consent information and mobile telephone information collected for SMS communications will not be sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes.
Where a communications service provider processes a telephone number for the purpose of transmitting messages on behalf of New Image Fitness, that processing is limited to providing the applicable communications service and does not constitute authorization from New Image Fitness for independent marketing use.
Your consent to receive marketing text messages, if offered, is not intended to be a condition of purchasing New Image Fitness products or Services unless applicable law permits otherwise and the terms presented to you expressly state otherwise.
Message and data rates may apply according to your mobile carrier and service plan. Where applicable, you may opt out of promotional text messages by following the opt-out instructions provided with those messages. Opting out of promotional text messages does not necessarily prevent communications necessary for account security, transactions, customer service, or other non-marketing purposes where permitted by applicable law.
New Image Fitness may use personal information to:
Create and maintain your account;
Provide purchased Services;
Develop and deliver fitness programming;
Provide coaching;
Conduct fitness or readiness assessments;
Prepare coaching recommendations;
Track progress;
Personalize your experience;
Communicate regarding your program;
Schedule coaching sessions;
Provide customer support;
Process purchases and subscriptions;
Maintain billing and transaction records;
Deliver educational materials;
Administer challenges or programs;
Improve New Image Fitness programs and Services;
Maintain account and platform security;
Detect fraud, unauthorized access, or misuse;
Respond to questions and requests;
Maintain appropriate business records;
Comply with applicable legal obligations; and
Protect the rights, safety, security, and property of New Image Fitness, its clients, and others.
New Image Fitness intends to collect and use information in ways reasonably related to providing, administering, securing, and improving our Services.
Information you provide privately to New Image Fitness for coaching, assessment, programming, support, or progress tracking is not automatically public information. Submitting information such as:
Progress photographs;
Progress videos;
Weight;
Measurements;
Assessment responses;
Body-composition information;
Coaching messages;
Personal goals;
Health or lifestyle information; or
Transformation updates
does not automatically grant New Image Fitness permission to publish or use that information for advertising or promotional purposes. Where appropriate, identifiable client photographs, videos, testimonials, transformation stories, or similar materials used for public marketing or promotional purposes will be governed by a separate New Image Fitness Photo, Video & Testimonial Release or other appropriate authorization.
New Image Fitness may use third-party payment processors to process purchases, memberships, subscriptions, or other transactions. Depending upon the payment system used, New Image Fitness may not directly receive or store complete payment-card information. Payment processors may collect and process payment information according to their own security practices, terms, and privacy policies.
New Image Fitness may retain transaction-related information such as:
Purchase history;
Membership status;
Subscription status;
Payment status;
Transaction dates;
Products or Services purchased; and
Other billing records reasonably necessary for business, accounting, customer-service, or legal purposes.
The New Image Fitness App may operate through technology, hosting, infrastructure, software, or services provided by third-party platform providers. Certain technical, device, usage, diagnostic, security, or operational information may therefore be collected or processed automatically by the App platform or its authorized service providers as reasonably necessary to operate, secure, maintain, troubleshoot, support, or improve the Services. Depending upon the technology involved, this information may include:
Device type;
Operating system;
App version;
IP address;
Login information;
App activity or usage information;
Diagnostic information;
Crash reports;
Security information; and
Other technical or operational information reasonably necessary to provide the App.
The precise categories of technical information processed may depend upon your device, operating system, App permissions, features used, and the technology employed by the App platform. If future App features request access to information such as wearable data, device health information, photographs, camera access, notifications, or similar device permissions, applicable permissions may be presented through your device or the App.
New Image Fitness does not authorize third-party service providers to sell or use client mobile telephone information or SMS opt-in consent information for their own independent marketing or promotional purposes. As New Image Fitness receives additional information concerning the technical operation and data practices of its App platform and service providers, this Privacy Policy may be updated to provide additional detail where appropriate.
New Image Fitness does not disclose personal information simply because it has been collected. Personal information may be disclosed or processed when reasonably necessary:
By service providers performing legitimate functions on behalf of New Image Fitness;
By payment processors;
By App hosting or technology providers;
By communications providers;
By security or fraud-prevention providers;
At your direction or with your authorization;
To comply with applicable law, court orders, subpoenas, or other valid legal process;
To investigate or prevent fraud, abuse, security threats, or unlawful activity;
When reasonably necessary to protect the safety, rights, security, or property of New Image Fitness, our clients, or others; or
In connection with a legitimate merger, acquisition, financing, restructuring, sale, or transfer of business assets, subject to applicable legal requirements.
Mobile telephone information and SMS opt-in consent information will not be sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes.
New Image Fitness does not intend to sell client fitness, health, wellness, assessment, progress, coaching, or body-composition information for monetary compensation. We do not intend to operate a business model based upon selling private client wellness information to advertisers. New Image Fitness also does not intend to sell private client progress photographs, coaching communications, assessment responses, or transformation information.
If our business practices materially change, this Privacy Policy will be updated and any notices, choices, permissions, or consent required by applicable law will be provided.
New Image Fitness may rely upon third-party service providers to operate certain portions of our Services. Depending upon the systems and Services being used, providers may perform functions such as:
App hosting;
Cloud storage;
Payment processing;
Email delivery;
SMS or communications delivery;
Customer support;
Video conferencing;
Scheduling;
Security;
Analytics;
Technical support; and
Other operational or administrative functions.
Service providers may receive or process information reasonably necessary to perform the services they provide on behalf of New Image Fitness. Their access to information does not constitute authorization from New Image Fitness to sell client information or use client mobile telephone information or SMS opt-in consent information for unrelated independent marketing or promotional purposes.
As additional information becomes available concerning the specific providers supporting the New Image Fitness App, this Privacy Policy may be updated where appropriate.
The New Image Fitness App may offer or eventually offer integrations with third-party platforms, wearable devices, health platforms, payment services, social platforms, or other technologies. When you voluntarily connect a third-party service, information may be exchanged according to the permissions you authorize and the functionality of the integration. Third-party services may have their own terms, privacy policies, and data practices. We encourage you to review those policies before voluntarily connecting an external service.
New Image Fitness takes the protection of personal information seriously and intends to use reasonable administrative, organizational, and technical safeguards appropriate to the nature of information maintained. We also seek to use service providers and technologies appropriate for the Services being offered. However, no electronic application, database, communication system, internet transmission, cloud-storage system, or other technology can be guaranteed to be completely secure.
You are responsible for maintaining the confidentiality of your account credentials. You should promptly notify New Image Fitness if you believe your account has been compromised or accessed without authorization.
New Image Fitness may retain information for as long as reasonably necessary to:
Maintain your account;
Provide Services;
Track appropriate program information;
Maintain business records;
Complete transactions;
Provide customer support;
Resolve disputes;
Enforce agreements;
Maintain security;
Prevent fraud;
Satisfy legal, tax, accounting, or regulatory requirements; and
Protect legitimate business interests.
Retention periods may vary depending upon the type of information, the Service involved, and the reason the information was collected. Information that is no longer reasonably required may be deleted, anonymized, or otherwise handled according to applicable business and legal requirements.
Depending upon applicable law and the nature of the information involved, you may request that New Image Fitness:
Review certain personal information associated with you;
Correct inaccurate information;
Update account information;
Delete certain information;
Change optional communication preferences; or
Address a privacy concern.
Certain information may need to be retained when reasonably necessary for legal, transaction, accounting, fraud-prevention, security, dispute-resolution, or other legitimate purposes. Privacy requests may be submitted through the official New Image Fitness contact information available through the App or website.
New Image Fitness may communicate information regarding our own programs, Services, educational resources, memberships, challenges, products, or other New Image Fitness offerings where permitted by applicable law. You may use applicable unsubscribe or opt-out procedures provided with promotional communications.
New Image Fitness will not sell, rent, or share your mobile telephone information or SMS opt-in consent information with third parties or affiliates for their own marketing or promotional purposes.
General New Image Fitness Services are intended for adults unless a particular program is expressly designed for minors. New Image Fitness does not intend to knowingly collect personal information from children through general adult Services without appropriate authorization. Programs specifically intended for minors should use appropriate parent or legal guardian consent and participation procedures.
New Image Fitness takes the privacy of fitness, wellness, progress, and health-related information seriously. The collection of health-related or fitness information does not, by itself, mean that New Image Fitness is a healthcare provider or that all information collected through the App is subject to the Health Insurance Portability and Accountability Act (“HIPAA”). New Image Fitness does not represent that ordinary fitness coaching through the App constitutes medical care.
Where another privacy law, contractual obligation, or legal requirement applies to particular information, New Image Fitness will seek to handle that information according to the applicable requirement.
The App, website, programs, or educational materials may contain links to third-party websites, applications, services, products, or resources. New Image Fitness does not control and is not responsible for the privacy practices of independent third parties. You should review the privacy policy and terms of a third-party service before providing personal information directly to that service.
If New Image Fitness undergoes a merger, acquisition, restructuring, financing, sale, or transfer of all or part of its business or assets, information may be transferred as part of that transaction where permitted by applicable law. Any successor receiving personal information will remain subject to applicable legal obligations concerning that information.
Nothing in this provision authorizes the sale of mobile telephone information or SMS opt-in consent information to third parties for marketing or promotional purposes.
New Image Fitness may preserve or disclose information when reasonably believed necessary to:
Comply with applicable law;
Respond to valid legal process;
Protect legal rights;
Investigate suspected fraud or unlawful activity;
Protect the security of the App;
Protect New Image Fitness clients or personnel; or
Respond to circumstances involving a legitimate threat to safety.
Such disclosures will be limited as reasonably appropriate under the circumstances and applicable law.
New Image Fitness may update this Privacy Policy as our Services, technology, App functionality, service providers, business practices, or applicable legal requirements change. The current version will identify its effective date and, where applicable, its last-updated date. When appropriate, material changes may be communicated through the App, website, email, or another reasonable method. Continued use of the Services following an update will be handled according to applicable legal requirements.
Questions, concerns, or requests regarding this Privacy Policy or the handling of personal information may be directed to New Image Fitness through the official contact information provided within the App or on the New Image Fitness website.
At New Image Fitness, transformation requires trust. Our clients may entrust us with information about their goals, struggles, progress, bodies, habits, health considerations, and personal transformation. We recognize the responsibility that accompanies that trust.
We are committed to handling personal information responsibly, using it for legitimate purposes associated with serving our clients, and respecting the privacy of the people we are privileged to coach.
Your progress is personal. Your information deserves to be treated with care.
NEW IMAGE FITNESS — Transformation in Motion™
NIF-LEGAL-003 | Privacy Policy | Version 1.0
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